Media technologies for business encompass all the tools and systems that support the production as well as distribution and consumption of digital content in the current digital-first world. They include everything from streaming platforms to cloud computing tools for managing social media to predictive analytics. Integrated media technology (IMT) assists organizations in streamlining complex tasks, enhances customer experience, and delivers tangible business results.
The rise of new media technologies, such as social media, streaming platforms and immersive experiences has changed the business model of the past and has fueled the growth of the media industry. While they might not bring about the global village imagined by Marshall McLuhan, media technologies continue to reshape spatial and social interactions.
Streaming platforms let users access content via the internet thus reducing the costs and time to market for broadcasters and opening up new revenue opportunities. Streaming platforms offer increased flexibility regarding how and the locations where people consume content and predictive analytics assist in optimizing the user’s experience and increase retention rates.
As more media companies transition to subscription-based or membership-based business models, they require sophisticated software that will facilitate their entire customer lifecycle with seamless sign-up processes and flexible payment options. They also require retention strategies that are based on data. Subscription management software is a solution for the acquisition of subscribers automated billing, seamless communication with customers and advanced analytics.
Integrating these new media technologies is a major challenge for small and medium-sized businesses. Partnering with an on-premise digital media provider can be a game changer, since these providers provide unified and seamlessly integrated solutions that allow small-scale enterprises to offer an omnichannel experience.
